Small businesses face all kinds of obstacles when it comes time to drive repeat business.

It’s not that your customers don’t want to come back. But if you don’t give them a reason to connect with you, your business might slip from their minds.

That’s where email marketing comes in.

Sending regular emails keeps your business fresh in your customers’ minds and entices them to reconnect with your business.

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When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow. Setting a Goal: You're looking for ways to help your small business grow. You might want more customers, more recognition or maybe you're.

Just ask Kaarina Vera, marketing director at The Inn at Seaside in Seaside, Oregon. Kaarina uses her email list as a way to stay in touch with her existing customers and encourage them to stay again.

“It’s important to maintain our guests and market (and remarket) to them. All of these are returning guests that have stayed with us. It’s important to keep them by sending these emails.”

Want to try email marketing for your business? Sign up for your free, 60-day email marketing trial!

Let’s take a look at Kaarina’s marketing approach and how it can work for your business:

1. Use eye-catching images and attractive design.

A chief challenge in email marketing is creating an email that is visually appealing, fresh, and engaging.

Luckily, you don’t need to be a designer to make a great impression in the inbox; all you need is a professional email template, customized with your business branding.

Here’s an example from the Inn at Seaside:

In this email, you can see Kaarina starts with the Inn’s logo, an engaging headline, and a vibrantly colored beach photo.

Following the photo, there is a quick message followed by a very clear call to action: “Book Your Beach Trip”.

Keeping your message short without a lot of adornment leads to great open and click rates. In the example above, Kaarina received a 23 percent open rate and 11 percent click-through rate, resulting in over 300 clicks to the Inn’s website.

Best of all, once you have a look and feel you like, you can save time by creating a reusable email template, which allows new content (like seasonal images and the current specials) to be easily added without needing to reinvent the wheel every time.

“We kind of just use our templates and then copy them and redo them,” Kaarina said.

Tip:Use these 8 steps to create a reusable email template in record time!

2. Drive bookings with timely offers.

The average reading time for an email is measured in seconds.That’s almost no time for you to get your message across.

Make good use of short attention spans with an offer your subscribers can’t ignore. This is one of the main reasons Kaarina first turned to email marketing:

“We started using email to market to returning guests, letting them know, ‘Hey, there’s a special’,” she explains. Best mac apps for designers 2019.

Here’s how Kaarina promoted the inn’s recent pre-summer special:

For these promotions, timing is everything. Send an email when your customers are likely considering going on a summer vacation or attending a convention. Pique their interest with upcoming events, remind them of why they liked you to begin with, and offer a small incentive to book again.

The email above resulted in over 370 website visits, with over 320 of those clicks going directly to the inn’s reservation page.

3. Use your repeat customers to drive new business.

The weebly iphone app is coming beta testers wanted men. One of the best things about repeat customers is they can help get the word out about your business. Inn at Seaside encourages their customers to leave reviews for their business, which they feature in their email marketing, as well as social media.

When someone hears about the Inn at Seaside for the first time, they can easily see positive reviews and endorsements from returning guests.

Additionally, if a guest hasn’t returned in a while, being reminded of these special moments could be just the push they need to come back.

Small businesses have enough to worry about.

Retaining and re-engaging past customers shouldn’t be a pain point.

Follow these simple and repeatable steps to get your existing customers back and generate the word-of-mouth promotion that you can’t pay for.

Want to send business-generating emails in no time? Our 5-step Approach to Successful Email Marketingguide will show you how!

Opinions expressed by Entrepreneur contributors are their own.

Customer loyalty is arguably the most important factor in business today. Not only will it bring repeat business, but also translate to more opportunities via word of mouth as well as brand mulligans for those little hiccups that occur every now and again. Here are three tips that I’ve found come in handy when it comes to increasing this important marketing metric.

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Related: Big Brands Form Mega Customer Loyalty Program

1. Establish a personal relationship with each individual customer.

A significant aspect of customer loyalty comes down to your likability. People will almost always remain committed to a brand if they believe they’ve developed a genuine and mutually beneficial relationship. Take advantage of any opportunity to get to know a client on a personal level. To be more exact, designate a specific team of representatives to each individual client. In doing so, you will put yourself in a situation to develop good rapport with every customer and, more importantly, give you critical information to use during follow-up opportunities.

Most people will not expect a customer service representative to ask about their son’s graduation or a recent job promotion. Organize your operations to keep a mindful eye out for information of the like that can help build such a relationship.

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2. Take content relevance into account.

Google no longer rewards those SEO bandits who claw and scratch their way to the top of the search results by including popular keywords in meta tags and hyperlinks to optimize their sites. Instead, the search engine is now judging content in context with